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Despite proven invention and product development processes and access to capital, the success in commercializing technology varies widely, as evidenced by the failure rate of technology ventures. Many factors are in play, including the value proposition, technology differentiation, intellectual property, competitive and market positioning, business model, scalability, financial state of the company, product supply and the actions of the people involved. Whether endogenous or exogenous, disruptions, shocks, volatility, and randomness are commonplace.
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